Computer-based personality judgments are more accurate than those made by humans

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pco69
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Computer-based personality judgments are more accurate than those made by humans

Postby pco69 » 13 Jan 2015 15:02

http://www.pnas.org/content/early/2015/01/07/1418680112


This study compares the accuracy of personality judgment—a ubiquitous and important social-cognitive activity—between computer models and humans. Using several criteria, we show that computers’ judgments of people’s personalities based on their digital footprints are more accurate and valid than judgments made by their close others or acquaintances (friends, family, spouse, colleagues, etc.). Our findings highlight that people’s personalities can be predicted automatically and without involving human social-cognitive skills.
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